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CMA’s Demand a Plan campaign wins international award

OTTAWA, Feb. 29, 2016 —The Canadian Medical Association’s (CMA) online campaign Demand a Plan was awarded Best Canadian Online Advertising Campaign at the 2016 Reed Awards ceremony in Charleston, South Carolina on Feb. 18.

The Reed Awards are an annual event for the political campaign and advocacy industry. Demand a Plan was entered by the CMA’s public affairs partner Sussex Strategy Group in the international and Canadian categories — it was a finalist in both.

“This is really recognition for the thousands of Canadians who signed up to the campaign and demanded more from their health care system,” said Dr. Cindy Forbes, President of the CMA. “We felt it was an issue that mattered and the response shows it does.”

Demand a Plan launched last March to build public support on the need for improved seniors care. As part of this work, the CMA partnered with its members, stakeholders and the public to push for the development of a comprehensive national seniors strategy — a strategy that would focus on providing patient-centred care outside of the hospital and in our communities — care that would ultimately be more appropriate and cost less.

Earlier this month, Demand a Plan reached 30,000 supporters — a remarkable feat, given the CMA’s original goal of 10,000. Additionally, supporters have sent over 40,000 letters to parliamentarians on the need for improved seniors care.

The Canadian Medical Association (CMA) is the national voice of Canadian physicians. Founded in 1867, the CMA is a voluntary professional organization representing more than 83,000 of Canada’s physicians and comprising 12 provincial and territorial medical associations and 60 national medical organizations. CMA’s mission is helping physicians care for patients. The CMA will be the leader in engaging and serving physicians and be the national voice for the highest standards for health and health care.