special panel discussion with the CEOs and the Chairs of the Boards of
the Canadian Medical Association (CMA), Joule and MD Financial
Management (MD) provided members attending General Council with the
chance to discuss key issues.
CMA Board Chair, Dr. Brian Brodie,
started the interactive session by explaining how he relished the
opportunity to respond to member questions, particularly ones centred on
why they should be CMA members.
"I love this question, because to
me it is the key to why we're all here and how we respond to the needs
of members," said Dr. Brodie, who went on to cite the CMA's push to
improve seniors care and the activity during last fall's election as
examples of focused advocacy in action for CMA members.
Suzanne Strasberg, a Toronto family physician and chair of the MD
Financial Holdings Board, picked up on that theme, commenting on how MD
provides physician-focused financial services to members. "As a client, I
feel the difference that dedication and objectivity make," said Dr.
Strasberg. "My MD advisory teams know me, they know the pressures I face
and genuinely have my best interests at heart."
A new component
for the member discussion this year focused on Joule, CMA's newest
company, which is focussed on helping CMA members provide quality care
by providing them with the right products and services and driving
"Joule's sole purpose is to make your
life easier — whether it is in relation to practice, personal leadership
development or your desire to innovate," said Debbie Fischer, Chair of
the Joule Board. "We aim to save you time and money by bringing you
great products and services, and delivering them to you in a multitude
of easy-to-access ways."
While there were no online questions from
members – the session was opened up as part of "Virtual GC" this year –
members attending the meeting in person commented on the modern
approach for the meeting and the efforts of the CMA, Joule and MD to
connect and serve members.
"Before this year, I never heard very
much about the CMA and its work, but that has changed with the focus on
the modern CMA," said one delegate. "I commend the CMA leadership for
these changes and hope they will continue."